In collaboration with Reuters, we created a special photo exhibition that presented athletes from a whole new perspective. The more than 50 photos capture the passion for sport, the will to win and the beauty in all its forms. The beauty presented in the exhibition was not about flawlessness, but about dedication and freedom of expression. Visitors were able to see photos of iconic athletes who stand out from their competitors not only for their achievements but also for their extravagant looks!

At our spectacular photo point, many people took selfies with their phones or our digital photo booths and entered a prize draw to win valuable beauty gift packs every week.

Our collaborating partners were BioTechUSA, Dora Natura, Douglas, LUSH, L'Occitane, Yves Rocher

On 13 April, we showed you everything from the world of sports beauty. Participants learned how to create long-lasting make-up and sporty hairstyles, which spring fragrances are best suited to busy weekdays, and which cosmetics to choose according to their skin type. Visitors can book an appointment between 10:00 and 18:00 for advice, make-up and hairstyle creation and facial skin diagnostics.

On 20 April, there were fascinating talks from Olympic athletes and consultants on the role of inner balance in sport and everyday life. The programme was moderated by Márk Lakatos.

External beauty is often decided internally. On 20 April, we also offered dietetic and sports nutrition advice, where participants could taste collagen-rich supplements that can help maintain a youthful appearance.

After a good workout, it was time for some well-deserved relaxation. On the day, anyone could make their own fragrant bath bomb in Lush workshops, to end the day with a relaxing, refreshing bath at home.

Between 12:00 and 18:00, visitors could try our bringaturmix, where they could make their favourite smoothie with their own hands. The fruity experience wasn't just for drinking . The link below shows recipes that anyone can use to make a natural facial at home, in addition to or instead of a refreshing drink.

https://allee.hu/szepulj-kivul-belul