This pleasant and cosy atmosphere, which the Danes simply call hygge, was brought to our shopping centre during the festive season in the form of a photo box under the unique Nordic Light indoor decoration in the atrium. From 1 to 24 December 2022, visitors could capture the festive moment with a photo machine or their phone.

Corporate social responsibility is an important part of Allee's strategy, and at Christmas 2022 we supported the Don't Give Up Foundation. Our goal was to create the Mikes Lélekközpont in the 11th district as soon as possible: a place where 10-12 young people with disabilities can live independent and fulfilling lives.

Our visitors were able to help young people with disabilities to realise their dreams by buying a unique gift box of Szamos sweets. The unique box was decorated with a painting by Lia Sőrés, an artist with Down's syndrome, entitled “Dream Castle over the City”, which was up for bidding in an online auction. Kinga Németh made the highest bid for Lia's painting, and with the winning bid of 280 000 HUF, the work became her property.

During the charity sale we sold 1800 limited edition boxes among our visitors and tenants, the total proceeds of which, HUF 3 582 000, were donated to the Don't Give Up Foundation together with the proceeds from the painting auction.

Thank you for your contribution to the early recovery of the Mikes Soul Centre in District XI!

📅Date: 1-24 December 2022.
📍Location: Allee atrium