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2025. October 10.

Nulla

This unique sneaker draws inspiration from Beton Hofi’s “NULLA” album, blending the raw honesty of urban culture, the power of modern poetry, and the distinctive atmosphere of Hungarian rap. The grey, concrete-like upper evokes the cracked streets of the city – the very environment from which Hofi’s music takes its energy. In strong contrast, the light blue rubber sole represents fresh energy, uplift, and open air, standing out against the urban grey. This duality – the weight of concrete and the lightness of blue – mirrors Beton Hofi’s work, where toughness and sensitivity, reality and elevation coexist.

The sneaker is crafted with custom painting and special techniques: the vibrant liquid rubber sole is both a bold design element and durable protection, while the graphic details on the upper reflect the mood and iconic motifs of Beton Hofi’s lyrics. The design is completed with a distinctive rope lace, a hallmark of contemporary sneaker culture.

This sneaker is more than footwear: it is a hand-painted visual story of Beton Hofi’s world, where music, art, and the streets meet.