We're giving space to the generations

We invite you to an innovative exhibition and exciting programs that celebrate the coming together of generations!

This spring, the generation takes center stage at Allee!

From 1 April to 10 May, we are presenting a unique series of events designed to bring generations closer together. The centerpiece of the program is the exhibition “Inspiring Generations,” which explores how the styles and innovations of different eras influence one another. Iconic objects from the past and creative perspectives from the present come together to tell the story of how generations shape one another and how new ideas are born from shared inspiration. The exhibition is made possible thanks to the dedicated support of our stores.

Walk through the atrium, discover the connections between eras, and draw inspiration from how creativity is passed down from generation to generation.

But the program doesn’t stop at the exhibition: we also have a photo booth, family events, a concert, talks, and a giveaway where you can win great prizes!

Come on by, take a look around, and experience how generations inspire one another!

Every day from 1 April to 10 May:

“Inspiring Generations” Exhibition

  • A special exhibition awaits you in the Allee atrium, showcasing how different generations inspire one another in everyday life through the worlds of fashion, design, technology, and gastronomy.
  • Participating stores: Darlington Teabolt, HeavyTools, iCentre, Jysk, Lego, Levi’s, Libri, McDonald's, Nespresso, Nike, Regio Játék, Samsung, Swarovski, VAN GRAAF, Vision Express, Újvilág Ékszer Óra

Generational Sound Quiz

  • Embark on a unique generational audio journey and test your knowledge! Listen to iconic sounds and music from different eras, then guess which generation they belong to! It’s a quick, fun game that might just reveal which generation’s world you’re closest to. You’ll find the sound quiz at the headphone booth.

Inspiring photo booth

  • Which generation’s style suits you best? Try out the photo booth and find out! The photo booth will take a series of photos of you in nostalgic sepia, colorful pop art, retro pixelated, and contemporary modern styles, which you can print out immediately or send to yourself. You’ll find the photo booth in the atrium.

11 April, Saturday– Poetry Day at Allee

Between 10:00 a.m. and 6:00 p.m.:

Celebrate Poetry Day with us at a unique event where classic literature comes to life and poems become personal gifts.

Organized in collaboration with the Petőfi Literary Museum, our program offers inspiring insights, fascinating historical facts, and playful exploration for people of all ages.

“I Fly Across My Homeland” – Petőfi Panel Exhibition

  • Get to know Sándor Petőfi like never before! The PIM exhibition is more than just a biography: through ten unique artifacts and ten defining poems, it explores the poet’s decisions, life-changing moments, and character.

Interactive programs in collaboration with PIM

  • Become Petőfi’s Roommate!Put yourself to the test in an exciting board game! Will you be able to focus on your work alongside hot-headed Sándor, or is a dramatic scandal inevitable?
  • Márai Quiz11 April is also Sándor Márai’s birthday. Test your knowledge with a special quiz about the writer’s life!
  • Poetry Corner & Poetry WallLiterature connects every generation, so on Poetry Day we’re also preparing a unique poetry wall where you can choose from the inspiring lines of Hungarian poets. Pick a poem you love from the wall and surprise your loved ones with the insightful lines of Hungarian poets!

18 April, Saturday

From 10:00 a.m. to 9:00 p.m.:

  • Get up close and personal with the VW Beetle from the hippie era, the iconic Golfs of the ’80s, and the e-Golf of the future! Then listen to short presentations about the cars by the CheckEngine team!
  • Details: Generations on the Road: VW Exhibition at Allee!

25 April, Saturday

From 6:00 p.m. to 7:30 p.m.:

Legendary Rocktöri Concert

  • What if Billie Eilish had been born in the Beatles’ era, or Omega had partied with Valmar? Find out at the Legendary Rock History concert, where iconic songs come to life in a new form!
  • Details: Global Hits with a Generational Twist – Concert

Creative Contest for All Ages

  • Let your imagination run wild! Draw what you think Allee might look like and what experiences it might offer three decades from now, and win an Allee Gift Card worth 30,000 HUF!
  • Details: Draw the Allee of the future and win!

EYELOVE Iris Photography
Discover the unique world of your eyes!

Did you know that the pattern of your iris is made up of the genetic heritage of several generations? Now you can explore the unique world of your own eyes up close.

  • At the EYELOVE pop-up, a special macro photo will be taken of your eyes, revealing the hidden details of your irises: colors, patterns, and tiny pigment spots.
  • The event will take place on the following dates: April: 1–2, 4, 10–11, 17–18, 24–25. May: 2, 8–9
  • Participation requires registration, which you can do in the Allee Club app.
  • Details: EYELOVE Iris Photography – Discover the secrets of your eyes!

Every generation wins with us!
Spring Sweepstakes

Win a Vespa scooter or a MacBook Air M4 laptop! All you have to do is spend at least 10,000 HUF at Allee stores between April 1 and May 10 and upload your receipts to the allee.hu website. It’s definitely worth it—we’re also giving away Allee Gift Cards worth an additional 100,000 HUF every week.

You can find more details about the giveaway here.